The 2010 team, during AY2009/10, examined the extraordinary rise of social media and its remarkable impact on daily life with a project titled Life is Beta. In many ways, this subject anticipated full-on adoption of social media as a communications medium by the business community and its role as a facilitator of human rights activities in a variety of countries. The team gained valuable experience by producing a faux newscast discussing their findings. They worked with several digital platforms that supported team collaboration. The reading list for the 2010 team included Innovators Dilemma and Seeing What’s Next (Clay Christensen), The Tipping Point (Malcolm Gladwell), When Markets Collide (Mohamed El-Erian), Wikinomics (Don Tapscott), The Post-American World (Fareed Zakaria). The team delivered its report (see video below) to the Leadership Council in April 2010.